Sam is a master marketing and social media influencer. Known as the Instagram Mogul, he has spent his career successfully building brands for other companies and has really enjoyed building his own through his blog: The Frenchy Toast, and his company PublicPR. Sam is extremely knowledgeable when it comes to creating a successful brand, and he believes in building relationships first and foremost. Creating a community is imperative to his branding strategy and he values engagement within those communities.
His blog features menswear fashion, travel guides, lifestyle hacks, and more; bringing an incredible curated experience to the table with a variety of valuable content. Understanding who you are influencing through your brand is critical and Sam has this concept buttoned up. His ability to engage an online community is unmatched, and I was so stoked to sit down with him and chat about his methods. He is the real deal.