Sarah Frier

The Incredibly Wild, Inside Story of INSTAGRAM | w/ Sarah Frier

Sarah Frier, author of “No Filter – The Inside Story of Instagram” joined Skyler today to talk about her first book. Order from Amazon. Show Notes from Today’s Show: – What its like to release a book during a pandemic – Mark Zuckerberg’s global ambitions – What it takes to write a book about Instagram – Best case scenario for Instagram’s future – Worst case scenario for the future of Instagram – Where does Facebook go from here – Twitter vs. Facebook vs. Instagram vs. TikTok – How to use Instagram – Why Facebook Kept Instagram Small – The evolution of Digital Culture     Click to Watch #Instagram #sarahfrier #nofilter Connect with Sarah on Instagram Instagram: Twitter:

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Do Bailouts Work

Do ‘Bailouts’ Work? Plus 2020 Market Predictions

“How to capitalize on a crashing economy by predicting the future: watch what they do, not what they say.” Skyler Irvine Tweet This is a super valuable podcast for anyone interested in capitalizing on the next 12 months of economic chaos. How to predict what might happen based on what people are actually doing, not what they are saying. Also on this episode: Airline industry gets bailed out and why they will need another one soon College Bubble is Ready to Pop – Why too much information leads to bad decision making Capitalize on chaos by sticking to a plan – If you are a small business owner, NOW is your time to strike, but only if you are agile enough to pivot Additional Links: Everything you need to start your OWN podcast: Sign Up for my Digital Digest Weekly Email: Subscribe on Apple Podcasts: Subscribe to Podcast on YouTube: Instagram: Spotify: Linktree Watch Episode 140

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Improve your Resume

How A Viral Social Media Post About Losing Her Job Landed Her A New One | Ep #139

Elena Kokhanovski, like many people these last 2 weeks, received the news that she was being let go from her job. One viral LinkedIn Post and a short week later, she had a new one.  Hear her story on today’s podcast as well as tactical and practical advice for improving your resumes in 2020! What to include What to leave out And what to NEVER do Also on this episode, an update on ZOOM the brand, the stock and the company’s future.  If you would like your resume reviewed, or just want to connect with Elena, you can do so on: Linkedin Instagram 👇Watch Episode 👇

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Javier Vidana

The Real Estate YouTuber Javier Vidana (#137)

How to Get More Real Estate Clients Using YouTube w/ Guest Javier Vidana 03:35 – Skip intro & Start Interview 04:05 – Learning about YouTubers getting rich 04:45 – What Javier wishes he had done 05:45 Why you don’t wait until you ‘are good’ to get started 06:15 Javier’s first YouTube channel 09:00 Javier’s first ‘Real Estate Show’ on YouTube, and why it didn’t work out 09:20 the natural progression of every Realtor using video 10:50 The trap realtors fall into with YouTube 12:00 First success on YouTube 13:05 First viral YouTube video 15:15 Learning to edit as you film 16:10 the Anxiety of Youtube comments 17:40 When you really care about the message 19:00 Javier quits YouTube (again) 19:30 Weekly videos changed everything 20:00 First real estate client from YouTube 21:10 the secret to success with video 21:45 More leads than Javier’s business can manage! 22:00 Monetizing with Adsense: Pros vs. Cons 26:15 Saying no to Sponsors 31:30 What makes a person subscribe 37:45 Hacking YouTube livestream 38:00 YouTube Channels vs. Podcasts 41:30 Building the creative muscle 41:55 the Impact of Coronavirus on Real Estate Market   Connect with Javier: YouTube  Website 👇Watch Episode 👇

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Skyler Irvine Podcast

Why The Government Bailout Won’t Be Enough to Stimulate US Economy | (#TSIP 136)

Why the $6 Trillion Rescue Package Won’t Be Enough to Stimulate the Economy but Now is still the time to start buying stocks. Show Notes: – Congress announced a $6 Trillion Dollar rescue package, why its not a ‘Stimulus’ – What is the Dow Jones – What is the S&P 500 – Why the stock market is so complicated – What makes the US Economy Grow? – Amazon Web Services vs. Microsoft Cloud – Why is Jeff Bezos trying to sue Donald Trump – New changes coming to Facebook Stories – Amazon Prime streaming free videos for Kids – Podcast Advertising on the Rise – Olympics have been postponed – Is $6 Trillion Enough to Stimulate the Economy? Links Mentioned: Podcast Facebook Group:… Digital Digest: Subscribe on Apple Podcasts: Subscribe to Podcast on YouTube:… Instagram: Spotify:… Linktree Watch on YouTube:

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Global Recession 2020 Has Begun

Let’s Get Real: The Global Recession Has Begun

Are We In a Recession? On Today’s Episode: – Why we need to take coronavirus seriously – The coronavirus is just phase 1 of this recession – Oil Wars – Small Business Armageddon – How To Capitalize on the Chaos – Soft Bank Abandons WeWork Deal – Is Tesla Essential? – Facebook Develops New… Clock? – Slack Unveils new Design – Gen-Z takes over Zoom – Why The Government Should Give You Money   Links Mentioned: Facebook Group:… My Weekly Digital Digest: Preferred Podcasting Kit: Podcast Gear: Watch on YouTube:

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Investing in a Stock Market Crash

Brand Watch: Warren Buffett’s Berkshire Hathaway 12:30 – Digital Trends 12:35 – 5G + AR/VR Flash Forward 14:45 – Quibi to show ads and charge for service 15:25 – Twitter “Fleets” 16:15 – Dorsey in Trouble as CEO of Twitter 18:45 – Tik Tokers Making Money in their Sleep 19:17 – Wins: Turd Sandwiches and Giant Douches 20:14 – Losses: Cruising during Coronavirus 22:22 – Quibi is destined for disaster  On Brand Watch today we are going to be taking a look at Warren Buffett and Berkshire Hathaway as a brand. Not a lot of people know a lot about his early days, and I want to talk a little bit about Warren Buffett. Specifically, his investment strategies because at times like this, when the market is crashing, a lot of people like to quote Warren Buffett, but the thing is he’s human. He is just like a lot of other people. He just has some certain attributes that he’s developed over time that have essentially made him one of the world’s richest men today.   If you are unfamiliar, his company, Berkshire Hathaway, it originally was a textile manufacturing company. It started in 1839 and by 1955, it had merged with a company called Hathaway Manufacturing and officially became Berkshire Hathaway. This is a little bit interesting because what we know of Berkshire Hathaway today isn’t what it started out as and the story behind it’s a little bit interesting. I highly recommend reading a lot of these books on Warren Buffett. I’ll tag some in the show notes, the specific ones that are good. Again, there’s so much content out there about him. We could go on an entire podcast series, so I’m going to speed through a lot of this quickly and just give you a little bit of a gist of this story.   In 1962, as the company, Berkshire Hathaway, not yet owned by Buffet … so, at the time, it was consolidating its businesses, selling off a lot of its assets. Buffet started to notice this pattern that every time it sold off a windmill or every time … not a windmill, but every time it closed down one of its mills, the price went up because it was selling off these assets in a business that wasn’t really doing that well. Eventually Buffet acknowledged that this business was just basically going to hell and the current owners at the time, buffet was buying shares with this, buying shares of this on a regular basis. He owned a pretty good stake in this company. He’s about 30 years old at this time or he’s in his thirties and the current person in charge of Berkshire Hathaway in 1964 basically makes a tender oral offer. So, it means he verbally gives him a commitment saying, “I’m going to buy out all of your shares to Warren Buffett at 11 and a half dollars per share.”   Everything was halves and quarters and eighths back then. So, he agrees to this over the phone and by the time he receives the written offer for this, it is for $11 and three eighths. So, 11 and three eights dollars, excuse me. So, Buffet’s pretty pissed. He agreed to a certain price over the phone. When he got the actual paperwork, it was off by, I don’t know my fractions, but that is a very small amount. So, 11 and a half dollars was the agreed upon price. He actually received an offer at 11 and three eighths dollars. Buffet later admits that this undercutting offer made him angry. Well, duh it made him angry because instead of agreeing to this price, Buffet does the opposite. He decides to buy more share of the stock, eventually taking control of the entire company and fires Stanton, who was the person who made him that offer in the first place.   Essentially, this is just out of pure spite and anger. So, not only does it put him in this position of wanting to get revenge so to speak, now he’s the majority owner of a business that he didn’t like in the first place. If you’re looking at this like anyone else, this is a pretty petty move and a lot of people could probably relate to it. I’m curious how people would react if this was you, if you think this was a smart move because you got screwed over or if it’s a silly move. In hindsight, it’s pretty silly, especially given some of the things that Buffet says later. But in 1985, after a buffet is officially … I mean, this has happened in the early sixties. This is 20 years later. The last textile operations of Hathaway’s historic core service is completely shut down.   So, Buffet owns this company outright at a time where the reason that the company was in existence is completely past due and not even around anymore. Buffett is hanging onto this company that he owns majority of control over. He eventually starts buying insurance companies. He buys himself into Geico. He’s generating all these revenues and he keeps Berkshire Hathaway as his hub, as an umbrella company that everything lives underneath. So, he turned this failure into essentially a reminder for himself that he made the wrong decision once. Don’t do it again. He put all of his eggs under this one basket and he’s the person who is known as being one of the wisest investors ever, and a lot of it got his start off of this petty move that a lot of people don’t really know about.   In 2010, I’m quoting Wikipedia here, shout out Wikipedia. Buffet claimed that purchasing Berkshire Hathaway was the biggest investment mistake that he ever made. Claimed it had denied him compounded investment returns of about $200 billion over the next 45 years. That is a lot of money. There’s a lot of lessons in here and I’d love for you to dive in and take the lessons out of there that you want, but a couple of things I want to skim through is Buffet’s famous for a lot of reasons and most notably is he has a lot of quotes out there. He’s quoted a lot, especially when the markets crash, being smart like buffet and understanding that he is someone that got his start this specific way, but he used this as a jumping off platform for himself to not make those mistakes again. Don’t make them out of emotion. Make them out of rational decision-making.   In a vacuum, is this a good decision despite how you feel or despite emotions or despite certain concepts? And that’s how his philosophy has been over time. That’s something to really take a deep look at when markets are crashing around us and we think it’s because of the Coronavirus, but really there’s so many other things at play here. These are the times where people like Warren Buffett really capitalize. They’re able to do that because they’ve got a ton of recurring revenue. He’s in the insurance business. He owns most of Geico, so they’ve got monthly income coming in that he has to put somewhere that will be safe for a rainy day. So, when the markets crash, that’s when people make insurance claims. He’s got to be prepared for that. So, his business philosophy is built into that from the beginning. He’s got to find safe places to put his money.   My big takeaway for you in times like this and the biggest lesson that I think is the most valuable is when people try to chase the high yields or chase the opportunities with the biggest return is when they can find themselves in the most trouble. Whereas, someone like Buffet and his team and Charlie Monger, they look for opportunities with lowest downside. They plan on being around for a while, so if they can always minimize their downside, they’re in a better position than people that are constantly chasing higher returns or higher yield. Those inherently come with larger risks, so he doesn’t look around “What could make me the most money this year?” He wants to invest in something that’s likely to be around for the next 50 years and will make him the most money because he doesn’t plan on buying and selling. He wants to own these forever.   So, will this company be around in 50 years? Will this company be safe? Does it have a monopoly or close to it? He calls them moats. Is it hard for people to compete with them? What makes it hard? There are some inherent values that come into play with certain companies that have more to do with stock prices. Companies that have built a brand, you can’t really put a price on brand. Branding doesn’t really fit into any type of metric when you’re reviewing a company’s financials, so something like Apple, who spent millions of dollars on branding over the last 30 years, you can’t really put a price on that because some people will just blindly buy Apple products even if they cost more or they’re not as good as a competitor. In a vacuum, that’s a silly decision, but that decision is based on brand value. Some companies have that, some don’t.   So, if you’re looking at the market today, even if it’s down there, we’re flooded with oil right now, so oil prices are going to drop big time. A lot of small businesses are going to be hurt by this. Credit is going to start tightening. We’re going to start seeing people who have overleveraged and the ones that are going to survive are the companies that have built a brand and built a strong financial position for themselves. Apple could be hurt a lot because consumer products will drop because people can’t afford to buy new iPhones next year. Their supply chain is disrupted because China’s getting completely shut down. In the short term, Apple could go through a lot of trouble, but you don’t know when and why and for how long. Someone like Warren Buffett’s sitting on a pile of cash, hundred billion dollars. He’s probably going to be buying more of these types of companies because he’s not investing on a quarterly basis.   He’s investing for the next 30 years and if you are someone who’s watching or listening to this, you probably have 30 years yourself. These are the types of decisions to be making based on what is the lower downside versus what’s going to make me the most money in one year. Those are the ones that really get you in trouble and it provides opportunities for people like Warren Buffett to capitalize on because when the market is really good for a long time, yields drop. That means it’s hard to find a return on your money when you can’t buy something at a low cost. So, when prices of everything goes up, you have to start borrowing additional money and I’m not saying you, I’m saying in general, companies and investors and investment groups, they’ve got to take on bigger and bigger risks to find the same returns so they have to borrow more money.   They leverage themselves for lower returns, so when something like this happens and the market pulls back, a lot of people just lose everything. And that’s when guys like Warren Buffett are able to buy things at a huge discount because he plans on being around for a lot longer. That’s the biggest lesson to take away from this is if you are someone who’s got 30 years ahead of yourself, focus on what’s going to minimize your downside over your lifetime. Invest in companies that you don’t think are going to go away and instead of trying to find the perfect crypto investment that might

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The New American Dream is Renting, Leasing & Subscribing

Hello, my friends, and welcome back to the Skyler Irvine Podcast, Episode 131 of the Skyler Irvine Podcast. Thank you for joining me today. We’ve got a very fun episode. But before we get into that, it would mean a lot to me if you liked, comment or subscribed because a lot of you haven’t and I would love to hear from you and make sure you are watching it or listening and also share this with a friend if you can. Today, we are going to be touching on Uber, some digital trends and some big winners and losers for the week. Without further ado, let’s get started with Brandwatch. This is a company we’ve mentioned before in Brandwatch but I wanted to go a little bit deeper because I did get some feedback on it that I wanted to clarify, but my thought process and belief with the future of Uber is something that’s been to the front of my attention for a really long time and find it very interesting because it’s an app that came about, as a company that came about, a brand that came about that just took over the world and it changed an entire industry. It changed an entire generation and I mean that sincerely. There are kids that get on their 16th birthday, an annual Uber card instead of getting a car. For most people, getting a drivers license or getting a car is less about the actual automobile and more about the freedom of being able to leave your house and travel far distances. As a kid, you get a bicycle that allows for that. When you turned 16 that freedom of being able to leave the house and go places that are further than down the street, that’s mostly what people are chasing after; and Uber provided a whole new generation of access to automobiles that didn’t exist before. Whether or not you are someone who just struggled to getting a cab or are you in a city that they weren’t as prevalent or you’d have to call and order a cab and wait for it; and it was very, very inefficient and led to a lot less travel. DUIs dropped dramatically in cities that embraced Uber and it’s done a lot of great things. Uber, what it is as a business and what it is as a company has just really fascinated me because it’s not really a car service as much as it’s a technology that brought people together. It brought people that were unemployed with an automobile and it gave them an opportunity to make some money, and it also provided people that didn’t have access to rides that needed them. It didn’t own cars. They technically don’t even have employees. The car drivers are contractors. And what does Uber actually own other than the mind space of, “I’m going to hop in an Uber instead of a Lyft or instead of a taxi or instead of whatever else happens to come to be.” What’s really interesting about this model is what is it long-term prospects, and I touched on this when I thought the end of Uber was in the middle. We weren’t at the beginning of the end of Uber, we were at the middle of the end. This is on a previous podcast. We touched on this because of the autonomous driving possibilities. Where we’re going to go a little bit deeper on today’s episode is, where are the incentives for people that are working at Uber? And what I mean by that is if you are an Uber driver, what are your incentives to be the best Uber driver possible? Not only do I think they don’t exist, I actually think they work in reverse. How am I getting a call from me right now? As an Uber driver, what are your incentives to be the best possible Uber driver you can be and really what are the ways of doing that? Because people just want to get from A to B, whether or not it is having perfect conversation or not talking, having an air conditioned vehicle or having a nicer vehicle. But if you have to pay to buy the nicer vehicle to charge more, you end up losing a lot of that in the long-term, in the long run. The incentives in an economic standpoint actually punish the higher-skilled drivers. If you are really good at what you do, you’re still limited to the amount of drives and the amount of rides that you’re able to provide. If you are a skilled driver and you do demand a higher income, you’re not incentivized, you’re not rewarded with more money because the cost incentive and the economics of Uber is all geared around driving down the cost per ride. They already lose money every single time they do a ride. They need to get those costs down as low as possible. They’re not looking to incentivize drivers with a higher income or reward an amazing Uber driver, unless Uber is able to get more tips from the customer. That’s their only incentive. The reverse is actually true for the Uber’s business model is to how low can they get those driver costs, and the one thing that they’re not able to have a lot of flexibility with is the cost for the actual human being in the car. This is why the business model is only going to survive with driverless vehicles and we’ve touched on this a little bit. It might make sense. But hopefully by now going through that path, we’re able to clearly see that what Uber owns is just the brand, the technology. The technology is being copied. It’s nice to be able to have an app that allows you to travel to multiple countries and use the same app to get vehicles. I mean we live in a world where Brexit happens. Countries aren’t getting along with anyone for a long-term, let alone with an American company internationally. It’s inevitable that Britain will have their own Uber that’s probably owned by a government agency, so no longer will you be able to travel with just one app. Everyone’s going to eventually have their own apps because the barrier of that technology is going to get smaller and smaller. The incentives for rides being as cheap as possible are always going to live on. Driverless cars are the future. And while Uber would argue that driverless cars are the future of Uber, it might also be the destruction of Uber because I think there’s much more interesting possibilities at play. If the technology of putting an app on someone’s phone is much easier to copier than building out an entire infrastructure of automobile manufacturing, it does make a lot of sense that the future of driverless technologies will be owned by the manufacturing car companies themselves. And then that plays into the future of rideshare could be also owned by these driving car manufacturers themselves. What do you think is more likely, the 15 years from now having an Uber app that allows you to order up all these driverless cars from a myriad of car companies or will you have a Cadillac or an Audi app that allows you to order your Audi pickup wherever you go? Maybe it’s more of a subscription-based model that you don’t even own a car at all. You lease a program through Audi that puts an app on your phone and allows you to have 15 Audi rides per month or 30 per month. What does that subscription bundle look like when you travel the world? Could it be synced up with a car company with a hotel company? Now your travel expense is now a subscription service rather than a pay to play. If Audi and Hilton and United Airlines all partner up for a subscription bundle, could your travel include an Audi ride to the airport, flying into a new city to stay at a Hilton hotel that is all part of a subscription service? This is much more likely in a world where houses are getting so expensive that millennials and under can’t buy them. There’s a new article talking about how cars are getting too expensive for millennials and under to buy them. Everyone’s wondering who’s going to buy all this expensive stuff that you need. Meanwhile, millennials and under are saying you don’t need to own a home, you don’t need to own a car. And the companies that are going to win are the ones that are going to provide value and services to this next generation. And this is the tech talk generation. This is the generation that is looking at everything that our parents did and ending in these giant houses, living alone in the suburbs, that they’re going to have a harder time selling when everyone is trying to sell their houses in the suburbs. All of these things that the American dream has told generations that these are the things you want because that’s essentially what they have been sold, we’re going to have a whole new generation of buyers who are saying no and instead they’re saying yes to leasing, yes to renting and yes to subscription services. These subscription services might look like nothing we’ve ever seen before, and to me it’s not going to be a surprise. Moving on to Digital Trends. In this week a very interesting article caught my eye because, one, if an article makes it to the Wall Street Journal or it makes it to the New York Times, typically it means it’s almost too late in the trend cycle. Like things that are cool, are cool until they make big media and then it’s almost by the time it makes it there, it’s not even a trend anymore. This one’s a little bit different because it’s part of a bigger trend and the Wall Street Journal recently had an article, that we’ll link to and post probably a photo like right here, that highlights just what Finsta and Rinsta is and what those mean for the next generation. And this is the generation that has grown up with mobile devices and social media. My generation, I’m a millennial, I grew up with it transitioning. We were at the beginning. We saw it form. We’ve seen a world before, during and after this has come to be. The next generation has just seen everything and this is the generation that grew up knowing why Paris Hilton and Kim Kardashian got famous. They’ve also seen certain people lose their jobs and end their careers because certain content that they posted or shared to someone privately got leaked to the public. They’re a lot more cautious. They’re a lot more wary. They understand what fake news is without having it be explained to them. I’m the generation that would sit in line at the grocery store and see the National Enquirer and see these ridiculous headlines and say, “Wow, that’s a ridiculous headline.” I assumed everyone thought that. Meanwhile, when an older generation gets on Facebook and I see a ridiculous headline that would belong on the National Enquirer, they look at that and decide to share it with their entire family saying, “Hey, check out this news I found.” Even though the website comes from something that says like Fox News 542/UpdateNew and that’s the website title. You’re like, anyone in the world knows that’s a fake website title. But if you’re sharing that, you’re someone who doesn’t know those things. That’s that chasm of not understanding where things are and where things are going and being able to be scammed or fooled. This next generation is going to be so much more difficult. They just understand things. They were born with things. They can feel an ad coming before you’re even thinking

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Design Your Own Landing Page with Advice from Aftershock Digital CEO

On this episode: The latest trends for landing pages that convert in 2020 and common mistakes to avoid when designing your own website. Josh Norris is the CEO of Aftershock Digital and the Homeowners Alliance, and today he is breaking down the dos and don’ts of designing your landing page. *BONUS CONTENT!* We kept the camera’s rolling while Josh reviewed our template landing page for! Great insight if you are looking to design your own landing page.

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All-Electric Hummer takes on Cybertruck, & Why Big Brands Fail and Niche Brands Win in Business

On this episode I discuss how niche brands can compete with huge companies, and eventually become huge companies themselves. Show Notes:

– How Brands that niche well, live well

– When its time for brands to ‘pivot’

– Successful brand pivots: Under Armor, Lululemon, Amazon

– Failed brand pivots: Kodak, Blackberry, Circuit City

– Current brand pivots happening in 2020: Apple, Facebook, Tesla, GM – Facebook adds their name to WhatsApp, Instagram and Occulus

– Apple tries to brand “Privacy”

– GM’s answer to the CyberTruck is a refresh of the Hummer Brand, this time its Electric

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What if Star Wars Sucks and Are We In A Content Bubble?

On this episode of the Skyler Irvine Podcast, Skyler questions the end of Star Wars and what impact, if any, it will have on the future of Disney Plus  1:01  What if Rise of Skywalker is Bad? 1:45  Does it even matter to Disney? 4:10  Are we in a content bubble? 8:45 Make someone’s day this holiday

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Peloton Ad Girl Goes Viral with Aviation Gin Ad

On this episode, Skyler is answering audience questions and tackling the Peloton vs. Aviation advertising battle. 0:55 #Peloton vs. #AviationGin (skip intro) 5:56 Audience Question: Will Tik Tok Go “Facebook” Big? 11:15 Caption Contest Winners 12:33 Closing Thoughts: The Watchmen is REALLY Good you guys Subscribe to audio channel of your choice here:

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Why Tesla’s Latest Product Launch Was Genius Marketing and Likely More Than Just a New Truck

On this episode of The SKYLER IRVINE PODCAST: Tesla announces its new Cyber Truck with a ‘disastrous’ product launch, Apple’s ‘Morning Show’ is like a slow motion car wreck, and the rise of ‘Friends-Giving’! So good to be back, love you all and if its your first time here I really hope you stay a while and subscribe! Subscribe on Apple Podcasts:

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