Tag: Branding

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Podcast

All-Electric Hummer takes on Cybertruck, & Why Big Brands Fail and Niche Brands Win in Business

On this episode I discuss how niche brands can compete with huge companies, and eventually become huge companies themselves. Show Notes:

– How Brands that niche well, live well

– When its time for brands to ‘pivot’

– Successful brand pivots: Under Armor, Lululemon, Amazon

– Failed brand pivots: Kodak, Blackberry, Circuit City

– Current brand pivots happening in 2020: Apple, Facebook, Tesla, GM – Facebook adds their name to WhatsApp, Instagram and Occulus

– Apple tries to brand “Privacy”

– GM’s answer to the CyberTruck is a refresh of the Hummer Brand, this time its Electric

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Podcast The SKYLER IRVINE Show

Branding and Logo Design Secrets with Kory Miller | The SKYLER IRVINE Show #109

🔷 Welcome to The Skyler Irvine Show ! On today’s episode Skyler will be talking to the founder of Park St. Studio Kory Miller. 🔶 📺 Watch Now: 🎶 Listen Now: In This Episode: ” Everything I do feels very purposed.” – Kory Miller Park St. Studio is a visual design and marketing consulting studio […]

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ASK SKYLER LIVE

Why Your Company Should Start A Podcast | #AskSkylerLive 59

🔷It’s time for another #AskSkylerLive! We are joined with our Digital Content Manager to answer YOUR questions. 🔶 If this is your first time here, welcome! This is what you need to know, #AskSkylerLive is the show where you ask three questions, and I answer them, LIVE on Facebook. 📺 Watch Now: 🎶 Listen Now: […]

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ASK SKYLER LIVE

Apple Announces New Credit Card and What It Means for the Future of Spending | #AskSkylerLive 56

🔷 Welcome back to another episode of #AskSkylerLive! We are joined with our Digital Content Manager to answer YOUR questions. 🔶 If you’re new to the show, welcome! This is what you need to know, #AskSkylerLive is the show where you ask three questions, and I answer them, LIVE on Facebook.  📺 Watch Now: 🎶 Listen […]

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ASK SKYLER LIVE

How to Prepare for Unknown Obstacles in Business | #AskSkylerLive 55

🔷 We’re here with episode 55 of #AskSkylerLive!  Today we are joined with Sesily Monday our Digital Content Manager 🔶 If it’s your first time here, welcome! This is how it works, #AskSkylerLive is the show where you ask three questions, and I answer them, LIVE on Facebook. 📺 Watch Now: 🎶 Listen Now: In […]

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ASK SKYLER LIVE

Brand Personalities, Investing for Income, and the Importance of Luck

Ask Skyler Live #29   Watch 📺: Listen 🎙: 🎧 Subscribe on iTunes 🎧 Questions from #AskSkylerLive Episode 29: 2:00 – Stephanie Vardavas on Quora: What are the brand personalities of your favorite brands of products and services? 4:18 – Tony Phillips on Quora: Why is it so hard to build income generating assets for […]

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ASK SKYLER LIVE

Overcoming Self-Doubt, Knowing Your Audience, & Finding Employees Who Care About Your Business

Questions from #AskSkylerLive Episode 27: How do I make sure lack of confidence doesn’t stop me from chasing my dreams? Dan Crothers on Quora: Is it safe to assume that your social media following is your target audience for buying your product? How do I increase traffic to my blog? Jason Craver on Facebook: What […]

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ASK SKYLER LIVE

Defining Your Niche, Driving Traffic To Your Website, & Speaking Skills

Questions from #AskSkylerLive Episode 22: Tyler Bolken: In defining a niche you feel you can best support, what factors do you consider most important? How can I drive traffic to my website for my business? How did you develop the skill of speaking so engagingly in front of groups? Watch Here: Listen on Soundcloud: Subscribe […]

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ASK SKYLER LIVE

Bringing Value To Others, Building A Brand, Motivation Turning Into Obsession, Staying Consistent, & Starting A Niche Podcast

Questions from #AskSkylerLive Episode 21: Do you recommend building a brand even if you’re a “behind the scenes” character? What’s the best way to approach or bring value to someone who runs a podcast you’d like to be on? – Dan Cummings Joshua Rowe on Facebook: When does motivation turn into obsession and decreased productivity […]

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ASK SKYLER LIVE

Editing Content, Biggest Obstacles, & Influencing Without Envy

Questions from #AskSkylerLive Episode 20: Dallas Lloyd Cowan on Facebook: Once you cut up small pieces of content from a larger piece what is your process? Marc Silverstein on Facebook: Skylar what have been your biggest obstacles thus far? Joshua Rowe on Facebook: How do you influence without creating envy?   Watch Here: Listen on […]