On this episode I discuss how niche brands can compete with huge companies, and eventually become huge companies themselves. Show Notes:
– How Brands that niche well, live well
– When its time for brands to ‘pivot’
– Successful brand pivots: Under Armor, Lululemon, Amazon
– Failed brand pivots: Kodak, Blackberry, Circuit City
– Current brand pivots happening in 2020: Apple, Facebook, Tesla, GM – Facebook adds their name to WhatsApp, Instagram and Occulus
– Apple tries to brand “Privacy”
– GM’s answer to the CyberTruck is a refresh of the Hummer Brand, this time its Electric