All-Electric Hummer takes on Cybertruck, & Why Big Brands Fail and Niche Brands Win in Business

On this episode I discuss how niche brands can compete with huge companies, and eventually become huge companies themselves. Show Notes:

– How Brands that niche well, live well

– When its time for brands to ‘pivot’

– Successful brand pivots: Under Armor, Lululemon, Amazon

– Failed brand pivots: Kodak, Blackberry, Circuit City

– Current brand pivots happening in 2020: Apple, Facebook, Tesla, GM – Facebook adds their name to WhatsApp, Instagram and Occulus

– Apple tries to brand “Privacy”

– GM’s answer to the CyberTruck is a refresh of the Hummer Brand, this time its Electric

Podcast The SKYLER IRVINE Show

Public Relations, Social Media and Personal Branding in 2019 w/ Jennifer Kaplan (TSIS #102)

The SKYLER IRVINE Show | Episode #102 On this episode of The Skyler Irvine Show, Skyler sits down with Jennifer Kaplan, Owner and Founder of Evolve Public Relations and Marketing. Jennifer has owned her own public relations company for 14 years. Her clients range from restaurants, retailers, entertainment, real estate, medical, legal, global and international […]


Do Websites Matter, Book Recommendations, & Hiring The Right People

Questions from #AskSkylerLive Episode 26: Do I need a personal website for my personal brand? What’s your favorite not-so-famous book? How do you help new team members buy into your vision and what you’re trying to achieve? Watch Here: Listen on Soundcloud: Subscribe on iTunes! Watch #AskSkylerLive every day at 12pm on Facebook live! Submit […]